Should you hire a PR firm?

Efficacy and results rely on an array of factors, so organizations looking to hire a public relations agency must identify their objectives and understand where PR ends and sales picks up.

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There comes a time in every career when you work yourself out of a job.

It’s inevitable, but it also marks success.

As painful as it is to lose a client, when we lose one because we’ve taught them how to fish, it means we’ve done our job.

Consider questions such as this: Is a PR firm worth the money?

The answer, of course, is this: It depends on different factors.

Related: Get the most up-to-date PR know-how for your whole team with our PR University membership.

What does PR do?

Most executives and even some PR pros think that if you can just get one more story (ideally on the front page of The New York Times), all your woes will be solved: Products will fly off the shelves, memberships will increase, services will be locked in for five-year contracts, the cash register will sing.

The problem, of course, is that media relations is difficult to measure in terms of business results. It drives a ton of website traffic, builds incredible awareness and provides credibility.

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