Should your CEO participate on social media?

Full commitment is essential for chief executives using Twitter and other platforms, their high-profile peers say.

About two-thirds of CEOs of the world’s largest companies don’t use any social media, according to a recent survey.

But should they be? Only if they’re willing to put in the time, say CEOs who regularly use Twitter and other social media tools.

“CEOs, for the most part, are used to sitting in an ivory tower,” says Christine Perkett, CEO of PerkettPR. “This is a tremendous opportunity for them to show they care about what customers think.”

For CEOs hesitant to jump into the social media pool—they think they don’t have time, or they don’t see the benefits—it’s important for communicators to make the process easier while making sure the CEO’s social media personality stays consistent with his or her true demeanor. And you have to demonstrate how it pays off, even for companies that don’t work directly with the public.

Not for everyone

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