Simple tips to refresh your SEO strategy
Keywords are crucial, but to win the Google game your site must be mobile-friendly, fast-loading and peppered with relevant links.
SEO tactics change all the time.
One thing that doesn’t change: There’s more to search engine optimization than dropping keywords into text. Google and other search engines are continually tweaking their algorithms to deliver the search results that users want.
Here’s a refresher to make sure your SEO efforts align with the prevailing rules of the game.
Search engines analyze keywords to determine what your website is about, so it’s important to use them strategically. Use a tool to determine the terms people are most likely to type to find your website. Use keywords in navigation, titles, text and image alt tags to cover all the bases.
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