Six quick and cheap ways to measure PR

Techniques to quantify your programs and impress your boss

If you’re reading this and you’re not actually measuring your PR yet, then the only New Year’s resolution that really counts is for you to get started measuring. Which, as it turns out, is going to be a whole lot easier than those other resolutions you made in January and probably flunked out of already.

Measurement doesn’t have to be a big deal. We’ve rounded up plenty of ways you can get started without spending much time or money at all. In fact, for several of our tips below, the service is free and the data gets delivered right to your inbox.

Of course, if you want to get beyond the newbie stuff you might have to click around the Web some, do some reading, maybe break a sweat thinking about what your data means. (Relax—that’s a different article.)

Here is a baker’s dozen of quick and painless techniques to get something started.

1. Get with Google