Social listening is now a leadership imperative
The stakes are no longer confined to brand metrics.
Social listening is actively shaping how leaders operate and respond under pressure. “Executives I’m speaking with are really focused on brand reputation and crisis monitoring, all captured by social listening,” said Nicole van Zanten, co-president and chief growth officer at ICUC Social.
The stakes are no longer confined to brand metrics. “The information that we’re finding on social through community management and social listening is directly impacting businesses … not only is it impacting their brand and their business, but it’s impacting them personally.”
Watch the full video to see why social listening is more important at the top of the org chart than ever before — and how to do it effectively.
