Social media basics for newbie online marketers

You don’t peddle scuba gear in Kansas. This guidance will help you identify and locate your target consumers, and then guide them through engagement toward a purchase.

Ragan Insider Premium Content
Ragan Insider Content

Finding the path to successful social media marketing is difficult.

Lots of companies invest time and money into platforms to get “likes” and followers without knowing what success looks like. You look at their profiles, and they’re not being social at all.

Although many still find success in social media marketing elusive, it doesn’t have to be. If you’re new to social media, you’re in the right place.

It’s been 10-plus years since the beginning of the social media era. Today, it’s nearly impossible to go a day without hearing some mention of social media and its value. It’s no longer an optional component but rather is an integral part of any online marketing campaign.

As a beginner, you must stay grounded and not get overwhelmed. Trusted information is your best friend. Start with one platform, determining where your customers/prospects spend their time. For most businesses that sell to consumers, that’s Facebook.

Once you’ve mastered the strategies for Facebook (i.e., content marketing and advertising), you can modify your tactics to structure your approach on other platforms.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.