Become an expert for your client with simple metrics and clear communication
Social media experts are the new Satan. Who else gets more vitriol than these guys/gals? B.L. Ochman has eviscerated them on her blog just by checking out their bios on twitter.
Are these accusations merited? In most cases, absolutely. However, I don’t think that these individuals are worthy of such attention and vitriol. After all, each time you piss off a David Armano, you get link juice.
1. They get more traffic and have more followers.
Metrics for social media and community initiatives are still tough to convey to a lay person. They aren’t simple, and they involve more than just an ROI number. In the absence of knowledge about metrics, simple numbers and traffic volume win the day over complicated flow charts.