Is it really possible to establish and maintain a social media presence in the same amount of time it takes to mow the lawn or catch up on an episode of Modern Family or New Girl? Why, yes. Yes it is.
Facebook, Twitter, and LinkedIn are the trifecta of social media—at least for small businesses and agencies—and although it’s easy to get sucked into any of them for hours at a stretch, you can manage them in much less time with some planning and the right social media management tools.
Some readers will wonder whether 34 minutes a day is really giving enough attention to social media, and the answer is this: It absolutely depends on your business, but these tips will definitely help you get started.
Here’s how to make the most of every minute you’re logged in:
Part I: Facebook in 11 minutes a day
A typical Facebook user spends about 17 minutes a day* on the site. You can spend much less and still get plenty of business done.
6 minutes in the morning
5 minutes in the afternoon or evening