Social media marketing on a shoestring

Online campaigns can attract and engage established and potential customers without busting your budget. Try these approaches.

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After all, even the funniest or most compelling ad isn’t a good marketing tool if it doesn’t result in increased sales or qualified leads. This is where effective use of social media can be a boon for those trying to save on advertising while trying to boost sales.

Using social media to bolster your marketing efforts doesn’t have to be difficult, expensive or time-consuming. It’s all in how you focus, target and engage.

Here are a few ways to run a cheap social media campaign for your business.

Ads add up—in a good way

You don’t have to go crazy here. Just $25 a month can go a long way when used appropriately. Start small by narrowing your target to a smaller radius (think of one ZIP code or neighborhood), and aim to make an impact.

Aim to make ripples, not waves—at this point you are just trying to test your demographic to make sure you are hitting your targets. Once you establish the best places to fund your efforts, your funds will go further and your impact will be greater.

“Peek” interest

Your day may seem pretty normal to you, but to an outsider who loves your products or services, a little insight into how you make it happen is actually pretty exciting.

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