Social media stats: What they mean for your business

Applying numbers about Facebook, Twitter, LinkedIn, YouTube and blogs to your marketing strategy.

Applying numbers about Facebook, Twitter, LinkedIn, YouTube and blogs to your marketing strategy

I hope my recent post, 52 Cool Facts About Social Media, helped show some of the reasons why social media is a platform that all businesses should take seriously, and at the very least, investigate whether or not they should participate.

One of the things I saw as a result of the post were a few e-mails that said, “Great stats, but how would you use information like that for your business?”

Here are a few ways on how you could use a stat from each platform.

Facebook

Stat: The average Facebook user is connected to 60 pages, groups and events.

Strategy: It’s clear that Facebook pages or groups offer a great opportunity for your business, either by having one or targeting those where you could both benefit. So build a page and then offer a clear call-to-action on why folks should connect with your page.

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