‘Social strategist’: Has the term become overused?

The self-assigned label seems to be the new black.

The early ’90s were a good time for me.

Having rocked a “not preppy, not punk, but kinda goth-before-it-was-called goth” look in high school, the ’90s brought us the age of “alternative” and, all of a sudden, what I had been wearing for years started to look pretty cool.

I ran into an old high school classmate at the mall during that time and she commented, “Looks like fashion finally caught up with you, Jen.

Unfortunately, as with any trend, eventually “alternative” fell out of fashion and, as quick as you can say, “hit me baby one more time,” my look was out. (Although I’m still willing to argue that the color black is eternally cool.)

The birth of the ‘social strategist’

I’ve been reminded of that time in my life lately as I’ve watched the rise of the words “social strategist” in bios and profiles across the interwebs. (Last I checked, there were more than 22,000 people with that term in their titles on LinkedIn).

You see, I’ve been a marketing strategist for more than a decade and began incorporating social media into the mix of things for which I strategize a few years ago.

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