Crisis Management Speechwriting News You Can UseDon’t call us speechwriters. We’re coaches A new C-suite euphemism masks the sordid reality of speechwriting; Brittan rips vague “vision” speeches written by U. S. speechwriters; Salter of the earth loyal to McCain. By Michael SebastianFeb. 14, 2010 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.