Social Media Starbucks ‘Race Together’ promotion sparks controversy Critics blasted the coffee company for using race relations as a marketing gimmick. By Beki Winchel@bekiwekiMarch 19, 2015 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.