YouTube is one of the most powerful marketing tools businesses can use. Since Google acquired it, YouTube has become the second most powerful search engine in the world. Google indexes YouTube videos instantly.
A fully optimized YouTube channel with engaging videos will drive more traffic to your website.
How to optimize your YouTube channel for search:
When you create your YouTube channel, follow these guidelines:
Channel themes and colors
The theme and color of your channel have no effect on SEO. Choose a theme and color that are similar to those on your website. For example, we modeled the Straight North YouTube channel after our website.
Any modules are fine, but these three are necessary for optimization:
Videos and playlists
How to optimize your YouTube videos for search:
In your video titles, always include your company name and the word “video” at the title’s end.