Stratfor website hack sinks brand image

The global intelligence company offers a case study of what not to do in a crisis.

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The major website hacking of 2011—labeled “The Hack of the Year” by the media—has spilled over into a new year and is shaping up as a classic case history of how not to manage corporate communications and brand image in a crisis.’s holding page on Wednesday, Jan. 4, 2012:

It’s all about Stratfor, a global intelligence company in Austin, Texas, that has provided a steady flow of high level analyses of world events to thousands of subscribers, including governments, officials, CEOs, NGOs, world leaders and so on.

Stratfor’s website was hacked and taken down on Christmas Eve. In unconfirmed online postings, the alleged hackers claim to have stolen not only the company’s website and backup, but all of the company’s email records and unencrypted files that include customer names and all of their credit card data.

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