It’s easy to fall for the myth that good writing doesn’t matter in a time marked by tweets and selfies.
But in the PR world your words matter more than ever—for these reasons:
1. You have less time and space available. When you must get your message across in a 10-second soundbite or a 140-character tweet, every word counts.
2. Mistakes will cost you. If your copy is dull or riddled with errors, journalists will go elsewhere for the story.
3. Your audience is distracted. Your writing must be compelling enough to compete with constant media noise.