Study: 42 percent of marketers in social media ‘infancy’

Companies are dabbling in social media, but only 16 percent have fully integrated it into their marketing strategy.

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Has your company fully incorporated social media into its marketing strategy? If so, its part of the 16 percent of companies that have.

“Forty-two percent of American companies are still in their infancy when integrating social media in their company,” a study from InSites Consulting says. Download the findings (pdf). Just because companies have a social media profile doesn’t mean they’re using it as part of a strategy. Case in point:

Appropriately, technology, telecom and media companies are far ahead of other companies in terms of social media integration. A quarter have integrated it into their marketing plans.

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