Has your company fully incorporated social media into its marketing strategy? If so, its part of the 16 percent of companies that have.
“Forty-two percent of American companies are still in their infancy when integrating social media in their company,” a study from InSites Consulting says. Download the findings (pdf). Just because companies have a social media profile doesn’t mean they’re using it as part of a strategy. Case in point:
Appropriately, technology, telecom and media companies are far ahead of other companies in terms of social media integration. A quarter have integrated it into their marketing plans.