Social Media Study: 42 percent of marketers in social media ‘infancy’ Companies are dabbling in social media, but only 16 percent have fully integrated it into their marketing strategy. By Kristin Long@KristinMLongDec. 7, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.