Study: 88 percent use social media for PR, although marketers lead efforts

A new study suggests PR pros need to fight harder for control of social media.

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Booz & Co and Buddy Media’s recent study on the state of social media and marketing offer some interesting insights into what companies are doing now, and where they plan to invest in the future. For instance, social media is primarily the domain of marketing. Less than half (48 percent) of companies have PR leading the social media efforts.

It seems odd that although only 48 percent have social media in the PR area, 88 percent use it for PR purposes. Perhaps we PR folk have to fight harder for control of the social media function.

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