Communicators should use a variety of tools to explain the company’s CSR efforts internally and to potential employees
The top three ways to earn employee trust? Listen to them, demonstrate corporate social responsibility and communicate the company’s business strategy—in that order.
At least that was the finding of the study Corporate Responsibility & Sustainability Communications: Who’s Listening? Who’s Leading? What Matters Most? (PDF)
We’re guessing that you, being the stellar communicators that you are, have the first and last responsibilities down. But according to the report—developed by Edelman, the Boston College Center for Corporate Citizenship, Net Impact and the World Business Council for Sustainable Development—demonstrating CSR is still a challenge at most organizations.
It’s a challenge that corporate communicators should be taking on.