Social Media Study: Facebook messages effective, ads work New research from ComScore claims people exposed to brand messages and ads on Facebook are more inclined to buy products. Take Target and Starbucks, for example. By Matt WilsonJune 13, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.