Social Media Study maps the career arc of social media strategists Altimeter Group study lays out the skills they need and the challenges they face, and it warns against relegation to ‘help desk’ status. By Matt WilsonDec. 16, 2010 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.