Study: Millennials crave visuals
More than 60 percent of younger workers say they process information faster when it’s presented in images, videos and that ilk. Are you giving the people what they want?
If comprehension and retention are a battle, visuals might be the most potent weapon in your communications arsenal.
TechSmith surveyed 4,500 office workers and confirmed that younger workers, especially, prefer more visual forms of communication. It’s about much more than preference, however.
According to the research:
Does your current cache of communications cut the millennial mustard? If your pieces largely feature hefty chunks of text, probably not. Of TechSmith’s respondents, 44 percent said their company’s communications are “outdated.”
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