Ethics is a bedrock of contemporary public relations, whether it’s avoiding conflicts of interest or resisting the temptation to give a pair of your client’s racing skis to a sports magazine columnist.
So a warning light is flashing in the form of a recent study showing that most millennial PR pros are shying away from roles as a conscience within their organization.
The study, “Silent & unprepared: Most millennial practitioners have not embraced role as ethical conscience,” found significant differences in preparedness to offer ethical counseling between generations. Only a third agreed or strongly agreed that they feel prepared to offer ethics counsel, the article states.
The good news is that the availability of a mentor makes a difference, as does ethics training in college, at work or through a professional association.