Study: PR pros and executives have lackluster relationships

A recent study revealed public relations leaders don’t communicate well with entry-level PR workers, but that’s not the only friendship on the rocks.

Though 67 percent of the more than 800 PR professionals recently surveyed by The Plank Center for Leadership in PR were happy with their jobs and 60 percent said they were engaged in their work, the study revealed a gap in how PR pros relate with top-level leaders.

PR leaders gave themselves an A- grade on their performance in terms of building a positive company culture and effectively communicating with their teams, but lower-level PR pros gave executive communicators a C+ grade, citing a lack of two-way communication, vision and relationship-building skills.

PR pros also said there’s not a “culture of communication” within the workplace, meaning that lower-level PR pros feel they aren’t given opportunities to openly talk with their leaders, speak without fear of retribution and be involved in making decisions.

In-house PR pros also said the lack of communication and lackluster relationships with higher-ups decreased their trust that those executives would implement their ideas and feedback.

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