Study proves internal social media engages employees

A new study points to several benefits that arise from social intranets, as well as a core deficiency in most organizations: a failure of leadership to lead.

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Yet a recent study from IABC and Prescient Digital Media suggests that 39 percent of companies don’t have any social components on their intranets (the number is as high as 49 percent in other research), and a substantial number of those that do have only one (like a wiki or a blog).

Worse, only 28 percent of employees—including executives—rate their overall satisfaction with the social dimensions of their intranets as good or very good.

As I noted back in November, a Forrester study reveals that only 28 percent of information workers use these tools at least once a month. Those who do tend to be early adopters are well-paid, highly educated and pressed for time. In other words, they’re the same people who likely adopt new technologies on the Web.

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