Study: Snapshot of U.S. social media preferences

Facebook and YouTube remain the dominant channels, but younger adults are spending more time on Snapchat and Instagram.

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New Pew Research Center statistics offer a snapshot of how U.S. users are spending their time online, including helpful demographic data for marketers looking to reach specific audiences.

The survey found that 68 percent of U.S. adults still use Facebook, and 73 percent watch videos on YouTube. Smaller networks such as Instagram, LinkedIn and WhatsApp continue to rise in popularity.

Despite reports of recent woes and a boisterous redesign kerfuffle, Snapchat appears to be sustaining widespread appeal. Pew found that 78 percent of 18- to 24-year-olds use the site and that “a sizeable majority of these users (71 percent) visit the platform multiple times per day.”

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