Subaru pressured for selling cars where women can’t drive

Women want the female-marketed car company to pull out of Saudi Arabia.

Warning: Saudi activists in mirror may be larger than they appear.

That’s what the minds behind the Saudi Women for Driving would like the Japanese car company to know, as more than 1,000 people an hour are signing a new online petition on behalf of the campaign.

In recent months, calls have been growing louder in Saudi Arabia to move women’s rights forward and make it legal for them to drive cars. And Subaru, known for its heavy marketing towards women is the campaign’s first target.

“While Subaru is marketed heavily at women, your company is simultaneously making hundreds of millions selling your cars in the only country on earth where women aren’t allowed to drive,” the campaign wrote in an open letter to the company.

The Saudi Women for Driving has teamed up with to launch an online petition that has gathered more than 40,000 signatures.

Secretary of State Hillary Clinton has already voiced her support of women’s driving rights in Saudi Arabia, and more than 100,000 people from 156 different countries have taken part in Saudi Women for Driving campaigns.

You can sign the petition here.

Topics: PR

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