Survey: 3 PR trends in tactics, measurement and organization for 2019

For public relations pros, this year combines vital elements: compelling narratives to reach audiences and solid metrics to see how effectively those narratives engaged those audiences.

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The emotion of storytelling and the clarity of hard data must mesh for PR pros in 2019.

The 2019 JOTW Communications Survey explores ongoing and emerging trends in public relations.

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Below are two noteworthy findings:

The respondents identified the tactics, techniques and procedures as (combined) “more important” or “much more important” as follows:

Though not a majority, those with the most votes for less important were:

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