Survey: 3 PR trends in tactics, measurement and organization for 2019

For public relations pros, this year combines vital elements: compelling narratives to reach audiences and solid metrics to see how effectively those narratives engaged those audiences.

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The emotion of storytelling and the clarity of hard data must mesh for PR pros in 2019.

The 2019 JOTW Communications Survey explores ongoing and emerging trends in public relations.

Below are two noteworthy findings:

The respondents identified the tactics, techniques and procedures as (combined) “more important” or “much more important” as follows:

Though not a majority, those with the most votes for less important were:

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