According to a survey from the Public Relations Society of America and APPrise Mobile, a sea change in how companies distribute internal content and coordinate messaging seems inevitable. Old habits die hard, however.
Even with the proliferation of social media and messaging apps like Slack and Google Hangouts, and the rise of mobile use, the communications industry can’t quit the status quo.
Companies have been especially slow to invest in making internal content mobile-friendly. The survey found that 62 percent of respondents “either don’t access or have a very difficult time accessing their company’s intranet through their mobile device.”
Another issue is the inconsistent splintering of communication platforms. The report found that messaging technologies are being adopted at a “group level” in an à la carte fashion, rather than in uniform, companywide rollouts.