Survey: Comms companies slow on the technology uptake

Organizations seem aware of trends, but many are opting not to invest in, integrate and standardize emerging communications platforms.

Email, desktops and intranets dominate workplace communication—but for how much longer?

According to a survey from the Public Relations Society of America and APPrise Mobile, a sea change in how companies distribute internal content and coordinate messaging seems inevitable. Old habits die hard, however.

Even with the proliferation of social media and messaging apps like Slack and Google Hangouts, and the rise of mobile use, the communications industry can’t quit the status quo.

Companies have been especially slow to invest in making internal content mobile-friendly. The survey found that 62 percent of respondents “either don’t access or have a very difficult time accessing their company’s intranet through their mobile device.”

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