Survey: Communicators say making videos takes too much time

Communicators believe most industries could benefit from producing videos, but they admit video takes too much time to produce, according to new research from Ragan Communications and Qumu.

Of the eight choices given for the question, “Which of the following industries do you think would benefit most by adopting video communication?” seven got response rates of 50 percent or higher. (Respondents were told to select any and all answers that applied.) Only one, finance and banking, came in at less than 50 percent, at about 47 percent.

Stacy Nawrocki, director of marketing at Qumu, the enterprise video software provider that conducted the survey with Ragan Communications, says those numbers are encouraging.

“Across the board, video is something people want regardless of what industry they’re in,” she says.

Other survey questions explored the biggest obstacles for using video for communications, what features users really want, and the importance of live video. Among the findings:

Many communicators find creating videos too time consuming or hard to do.

In response to the question, “Which of the following things prevent you from producing videos in the workplace?” the No. 1 answer was that making videos just takes too much time, with 44.6 percent. Right behind that comes the notion that editing software requires too many special skills, at 39.6 percent.

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