Survey: Marketing, PR lead the social media push

Marketers pilot the social media efforts, with PR a close second, reports a new survey. On an encouraging note, most say the departments involved in social media work together well or very well.

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Which department owns social media? Who gets to participate in firing off those tweets or uploading photos onto Pinterest?

A Ragan/NASDAQ OMX Corporate Solutions survey reveals a multi-departmental approach to social media within most corporations, nonprofits, and government agencies.

[Download the complete survey’s findings here.]

More than 70 percent of respondents say marketing is involved, with 69 percent reporting that public relations played a role. Corporate communications trailed, with 49 percent.

Twenty-six percent of respondents said the advertising department plays a role, and 14 percent make room at the table for the lawyers.

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