Survey: Most social media managers use cheap tools, think they’re just ‘OK’
A survey found that most companies aren’t willing to pay much to monitor social media, and they aren’t thrilled with the results.
You get what you pay for. Or in this case, don’t pay for.
Nearly 55 percent of employees who buy social media monitoring tools pay $100 or less every month to use those tools, according to a survey conducted by oneforty, a “social business software hub” that helps companies find the tools they need. About 6 percent said they spend $5,000 or more every month.
Become a Ragan Insider member to read this article and all other archived content.Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.