Survey: Most social media managers use cheap tools, think they’re just ‘OK’

A survey found that most companies aren’t willing to pay much to monitor social media, and they aren’t thrilled with the results.

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You get what you pay for. Or in this case, don’t pay for.

Nearly 55 percent of employees who buy social media monitoring tools pay $100 or less every month to use those tools, according to a survey conducted by oneforty, a “social business software hub” that helps companies find the tools they need. About 6 percent said they spend $5,000 or more every month.

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