Social Media Survey: People respond to brand offers when they come from friends Brands should ditch promotional lingo, humanize themselves, and start acting like friends if they want consumers to pay attention. By Matt WilsonJuly 30, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.