Survey: Where millennials hang out online
The author conducts an informal survey of her peers and finds out a few things about Generation Y—including one revelation that might surprise you.
In a fast-paced environment and with the increasing pace of technologies’ evolution, it’s hard to keep up with millennials. I polled my network of millennials to gain some insight of where marketers can reach us.
Not only have I surveyed where you can find us, I also pooled information of what we want from your advertisements. (I stopped the polling at 100 millennials from my own social networks in order to get a clear number.)
Let’s start by seeing where we are:
This graphic shows which platforms millennials use daily. Think of this the “market share” of a millennial’s social media activity. Facebook owns 46 percent of our daily activity, while Twitter owns 29 percent.
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