Sweet-talking the press: 5 ways to woo journalists with holiday-themed pitches

Odds are long when you’re competing with thousands of other Valentine’s Day-pegged promotions; here’s how to stand out.

PR guru Eric Yaverbaum was at a Yankees game when he noticed more people were staring at their BlackBerries than were watching the field.

For Yaverbaum, president of Ericho Communications and author of “Public Relations for Dummies,” it confirmed what he has noticed around the dinner table: Technology is taking over our lives. Even couples out for a romantic evening are often more interested in their smartphones than in gazing into each other’s eyes.

Others have also noticed, which is why he and co-founder Mark DiMassimo have won widespread Valentine’s Day coverage for their public-interest crusade urging people to shut down the smartphones and spend time with lovers or loved ones.

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