PR Sweet-talking the press: 5 ways to woo journalists with holiday-themed pitches Odds are long when you’re competing with thousands of other Valentine’s Day-pegged promotions; here’s how to stand out. By Russell Working@byworkingFeb. 14, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.