Crisis Management Taco Bell fends off claim that interns created the Doritos taco A pair of former interns say they came up with the concept in 1995—and even have old promotional materials to back it up. Taco Bell dismisses the claim as merely ‘an idea without execution.’ By Matt WilsonApril 9, 2014 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.