MeasurementVicky Zeldin
7 tips to conduct an efficient communication audit
Determine the scope of your plan, then evaluate your past pieces. After gathering candid employee feedback, craft your strategy.
Posts Tagged ‘Audit’
Ragan Insider Brian Pittman
4 mistakes that will doom your communication audit
Analysis of your messaging is a great idea—unless you’re winging it or you’re just going through the motions to appease your boss. Other blunders can undermine your efforts, too. Have a look.
Ragan Insider Michael Bibla
How to conduct a content audit
Is your current strategy delivering the return on investment that your organization needs to justify the expense? Here’s how to measure your current published material.
Ragan Insider Jim Ylisela
3 keys to a successful communications audit
Before blowing anything up, gather feedback from colleagues and executives. Prioritize surveys, focus groups and substantive interviews with company leaders.
