3 keys to a successful communications audit

Before blowing anything up, gather feedback from colleagues and executives. Prioritize surveys, focus groups and substantive interviews with company leaders.

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Audits take several months. They cost money. Also, they’re messy. They disrupt “the way you’ve always done it.” Audits often suggest you should blow up some of your content, delete certain channels and rethink overall strategy.

They’re a royal pain in your assets.

That’s why I love them. If you truly care about effective employee communication, if you really want to engage your workers, you must be willing to challenge everything you do as communicators.

You must be willing to admit—no, shout in the company cafeteria—that some of this stuff is total crap, and that you’re determined to make it better.

For those audacious enough to pursue the most daunting communication task, here are three essentials to keep in mind as you spelunk down the audit crevice:

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