7 tips to conduct an efficient communication audit

Editor’s note: We are re-running the top stories of 2020 as part of our year-end countdown.

Do you think your employee communication is effective?

A thorough communications audit is the safest route to find a clear answer to that question. It’s the best way to highlight strengths, uncover glaring weaknesses and reshape your content strategy.

An audit will reveal:

Here are seven steps to conduct an audit of your own:

Step 1: Determine the scope.

To gain the most accurate picture of your employee communication, include content generated by all “corporate” business areas such as human resources, IT and building maintenance. You might also have committees or internal working groups that generate content that’s distributed to all employees.

Also determine whether you’re going to look at all formats or focus on just one (printed materials, online content, meetings, etc.).

Step 2: Collect and evaluate your past communications.

Gather all digital and printed content from the past six to 12 months.

Use a spreadsheet to list each item and track your “Yes” or “No” responses to the follow questions: