A contractor for Z-Burger used a picture of James Foley, a journalist killed in Syria, to sell burgers. The media firm’s CEO offered a personal mea culpa, but the backlash persists.
Handlers of the luxury brand say it incinerated millions of dollars’ worth of merchandise rather than selling it at a discount or donating it. Social media users sound off in response.
John Schnatter calls his resignation a ‘mistake’ and accuses Laundry Service of extortion. Here’s how communicators think the pizza company and the agency should proceed.
The actions of a single employee can damage your brand in an instant. Smart organizations are ready to respond at a moment’s notice.
In the #MeToo era, numerous organizations have sacked top officers for breaching codes of conduct, and communicators stress that the decision is unrelated to core business concerns.
The ride-booking company is being investigated for gender discrimination, and top officers have been under fire or resigned for inappropriate behavior. Its chief exec admits there’s a problem.
More than 200 consumers fell ill after consuming certain vegetable trays from the produce distributor, but the company’s crisis response seems lacking. Consider these insights.
The tech entrepreneur offered his company’s services to help save the youth soccer team trapped in a flooded cave in Thailand. Some found the move a crass example of newsjacking.
A Wall Street Journal article reveals third-party email extensions may have access to your Gmail account. The search giant responds—citing users’ permission—but skepticism persists.
The Tesla chief recently fought back against claims that his company used artwork without the creator’s permission, sparking a debate and negative media coverage.
After a gunman killed five in the Maryland paper’s newsroom, colleagues immediately began telling their story on social media and in print.
After its communications chief twice uttered the N-word, leaders dismissed him to demonstrate the company’s values and to avoid the social media scrutiny that invariably follow in such cases.
The fast-food chain’s Russian arm apologized for offering free burgers to women who got pregnant with foreign soccer stars. Screen grabs of the ad have made international news.
You might have a legal defense prepared, but you shouldn’t forget to make your case in the court of public opinion, too.
When working to preserve your reputation and respond honestly to a PR catastrophe, your social media connections can save the day. Here’s what PR pros should know.
