Burger King’s sexist World Cup ad sparks outrage

The fast-food chain’s Russian arm apologized for offering free burgers to women who got pregnant with foreign soccer stars. Screen grabs of the ad have made international news.

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Burger King Russia took a drastic step to support its national soccer team.

Burger King promises $50,000 and lifetime whopper supply for Russian women able to get pregnant from any football celebrity (to transfer good genes to Russia) pic.twitter.com/su8lyfkt6N

— English Russia (@EnglishRussia1) June 19, 2018

After public furor, the company removed the offensive ad and apologized.

The Washington Post continued:

There are no words. @BurgerKing launched a promotion offering a lifetime supply of free whoppers to any Russian women who got pregnant by a World Cup footballer. The campaign has been cancelled, but WHO THOUGHT OF THAT?!?! pic.twitter.com/bYXFNcGRe7

— Bryan MacDonald (@27khv) June 20, 2018

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