The New York Times didn’t pull any punches in its assessment of Red, the new women’s outreach program from the NFL’s Tampa Bay Buccaneers.
Its headline calls the so-called “movement” a “lesson out of the ’50s.”
The Buccaneers launched the program Thursday with a press release that reads, in part:
RED will provide female Buccaneers fans with year-round educational experiences focused on providing a better understanding of the game, along with unprecedented access to their favorite team. In addition, RED will re-invent the female fan experience by providing insight into topics such as: what goes on behind the scenes on gamedays at Raymond James Stadium; how to maximize their gameday experience; how to blend personal Buccaneer pride with the latest NFL fashions; as well as tips on sharing their experiences and ideas via social media platforms such as Pinterest.