Writing & Editing Text is more important than images on the Web Is it the first eight words of a Web headline that keeps readers reading? Guess again. The first four words? Nope. According to the Poynter Institute, you have two words to get and keep their attention. By Gerry McGovernSept. 28, 2010 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.