Thanksgiving is a time when we overindulge, heaping our plates with turkey and mashed potatoes, not to mention pumpkin pie. While the food may be wonderful, you can sometimes have too much of a good thing.
The same is true with press releases. While press releases are a great way to share your news with the media, you can overdo it.
Here are some PR lessons learned from Thanksgiving dinner:
You can go to the buffet table too many times: If you issue press releases more than twice a month to generate buzz, it can backfire. Reporters may start to view the releases as marketing or spam. This is especially true if you reach out to a limited number of trade reporters who cover your industry.