The 10 most cringe-worthy SEO myths

What are the biggest lies about search engine optimization?

Who doesn’t love mythology?

Dragons, princesses, demi-gods, and epic battles are all fine and good if you’ve willingly tuned into HBO’s “Game of Thrones” for an hour of entertainment.

They’re not so amazing if you’re a professional who’s continually defending your craft to dubious onlookers. You probably know what you’re talking about. Your wife, your friends, and even your boss may think that SEO is less like on- and off-page optimization, and more like black magic or playing online games all day. Though we can’t help you build your arsenal of witty retorts, we can aid you in being aware of some of the most pervasive, hilarious, or even dangerous myths about SEO that exist.

This list is by no means comprehensive (and sorry, we’re not even going to touch the bit about SEO being a form of magic), but it’s certainly a strong start:

1. Rank at the top—or else.

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