The 10 worst nightmares for a PR professional
The author shares 10 terrifying events in the world of public relations.
1. You mail merge a pitch to the wrong media list.
2. Your big placement is canned due to a huge breaking news.
3. A press release is issued with the CEO’s name misspelled and all the URLs are dead.
4. You wake to find a cover story featuring all your competitors.
5. Crisis, crisis, crisis and no prepared plan of attack.
6. No media show up for your press conference or media event.
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