The 3 media relations myths that hurt your PR and marketing

Marketers shoot themselves in the foot by hoping, in vain, for a sensational media placement in WSJ or The New York Times. Instead, aim for more modest, but surer results closer to home, says this expert.

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Marketers are asked to do more and more. Not only must we know advertising and PR, but we must understand sales and customer experience.

As marketers spread themselves thinner, media relations takes a back seat. When media relations is an afterthought, it’s difficult to stay up to date on best practices in times of rapid change. Misconceptions and failing to adapt hurt marketing, because media relations is integral to marketing.

The three myths that could hold your marketing back:

1. A steady stream of company news and press releases will interest journalists in writing about you.

What seems interesting and newsworthy to a company doesn’t always interest the press. No matter how you publicize your company’s products, benefits, differentiators, or events, it’s not likely to capture media attention.

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