Using search engine optimization (SEO) tactics to drive visitors to a well-designed website is a great one-two punch for a digital marketing strategy.
With the number of people turning to search engines to find information, businesses need to ensure that people not only find their websites, but know what to do when they get there.
So let’s take a look some of the biggest mistakes businesses make when setting themselves up for organic search engine traffic.
These five issues are some of the biggest mistakes business make regarding their SEO strategies.
1. You use keywords improperly.
There’s a fine balance you need to achieve when you incorporate keywords into your content. Use them too infrequently, and search engines won’t pick up on them. Use them too frequently, and you could be penalized for keyword stuffing.
Generally, the right balance is between 3 and 8 percent keyword density. Don’t go too crazy when you put keywords on your website.
Also, drawing attention to keywords in your body content doesn’t do anything from a search engine standpoint. This is a huge pet peeve of mine.