The 50 most overused words in press releases

A Shift Communications analysis found ‘new’ isn’t particularly new when it comes to press release language, and words such as ‘important’ and ‘innovative’ tend to defeat their purpose.

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If you read (or write) enough press releases, chances are you’re bound to start to see some of the same words. Over. And over. And over again.

If you want to sound original and highly creative, have I got an infographic for you!

Shift Communications has put out a list of the 50 most overused PR words of the past year, based on an analysis of nearly 63,000 press releases, and I must say I’m a bit disappointed.

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